Lutsen Resort: A historic loss for Minnesota.

The recent news of the historic lodge burning down last week in northern Minnesota hit me hard. It’s more than just a tragic event; it feels like a personal loss. I’ve been deeply involved in marketing for the resort over the years, forming countless memories and connections with the place.

From working in the lodge after skiing all day at Lutsen Mountains to spending quality time with my kids in the game room, the lodge holds a special place in my heart. I have spent countless evenings by the bonfire on the beach, cherishing the history and atmosphere of this iconic lodge.

The impact extends beyond just sentimental value. With the lodge gone, many employees are now without jobs, and the loss of such a significant historical landmark is difficult to comprehend. As someone who appreciates history, I feel like a piece of our collective heritage has been torn away.

Despite the devastation, there’s hope in the promise of rebuilding. It’s daunting, but I'm hopeful the lodge will rise from the ashes, preserving its legacy for future generations. My thoughts and prayers are with the community and all those involved as they navigate this challenging journey forward.

Creative Wingman Lusten Resort Ad
Previous
Previous

A Big Lesson from Running a Small Business for Other Small Businesses.

Next
Next

More about me. The Wingman Story.